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In May 2015, in the picturesque district of Kyiv the commercial bOtaN library was opened. The creative part of the new place with an unusual format for the Kyiv people has become a serious creative challenge for us. As a creative partner of library we were working on the scope of whole work: from brand creation to creative communication means and service solutions development

Botan

Our audience, people who love to read, distinctly feels the difference between "text" and literature. Therefore, the main goal of the bOtaN library corporate identity is not "to give information", but "to tell the fascinating stories". Excerpts from the library books in the decor, artistic stories on business cards and even whole chapters on air fresheners. The lightweight colorful graphics in a corporate style were written by sprawling handwriting to make it feel like the enthusiastic reader who makes notes in the margins did that

Alongside with opening of the library the promo-site was created, where a user becomes a reader by flipping through the story about the library. Keeping the balance of informativeness and poetry, we presented the bOtaN brand philosophy, but we've avoided the pretentious "brand philosophy" section title

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